Fuxiao
LOGO DESIGN
ART DIRECTION
BROCHURE DESIGN
EDUCATION
Founded in 1905 during the Qing Dynasty, the Changle Normal School Affiliated Primary School (or "Fuxiao") is a prestigious institution in Fuzhou, China, with nearly 120 years of history. As a provincial key model school, it is highly regarded for its academic excellence and remains a cornerstone of the local community.
I spearheaded the visual identity redesign for the institution, conceptualizing a new logo and a commemorative 110th-anniversary book. This logo now serves as the primary visual anchor across all physical and digital touchpoints, gaining widespread recognition throughout the city and surrounding communities.
Collaborators: Max Xu (Brochure Design)