Fuxiao

LOGO DESIGN

ART DIRECTION

BROCHURE DESIGN

EDUCATION

Founded in 1905 during the Qing Dynasty, the Changle Normal School Affiliated Primary School (or "Fuxiao") is a prestigious institution in Fuzhou, China, with nearly 120 years of history. As a provincial key model school, it is highly regarded for its academic excellence and remains a cornerstone of the local community.

I spearheaded the visual identity redesign for the institution, conceptualizing a new logo and a commemorative 110th-anniversary book. This logo now serves as the primary visual anchor across all physical and digital touchpoints, gaining widespread recognition throughout the city and surrounding communities.

Collaborators: Max Xu (Brochure Design)

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05. EOY Campaign

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07. Agent Photography