StreetEasy First-Time Home Buyers 101

PRINT

DIGITAL

ART DIRECTION

EVENT

REAL ESTATE

B2C

In 2024, StreetEasy hosted its first post-pandemic, in-person seminar for first-time NYC home buyers. There were over 160 buyers participated the event. The event successfully educated buyers on the home-buying journey, highlighted StreetEasy's resources and tools.

As Lead Designer, I managed the end-to-end event production, driving the art direction from initial concept through to execution. My responsibilities spanned pre- and post-production, including venue and stage design, signages, program, and many more marketing collaterals, and ensuring all visual assets were cohesive and on-brand.

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03. The Fifth Avenue

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05. EOY Campaign