The year 2026 marks 20 years of StreetEasy's commitment to helping New Yorkers find their homes. This milestone presented an opportunity to reaffirm its position as the city's most authoritative real estate resource, reinforcing it as the most trusted platform for navigating the local market.

As Lead Designer, I conceptualized the 20th-anniversary visual identity, anchoring it around a custom anniversary mark that served as the campaign's centerpiece. This identity was extended from postcards and digital touchpoints into a cohesive narrative of heritage and trust. The goal was to leverage this milestone to deepen brand affinity, delivering a consistent, celebratory aesthetic across all consumer touchpoints.