Never DIY the Buy
During 2024 and 2025, StreetEasy launched and executed its "Never DIY the Buy" B2C campaign, designed to reinforce the brand's value proposition by highlighting its ability to connect timely between buyers and specialized real estate agents.
As Lead Designer, I directed the visual execution across all brand touchpoints — from motion graphics to email marketing — evolving the core messaging and visual to maximize campaign impact through a data-driven, segmented design strategy.
