StreetEasy 20th Anniversary
The year 2026 marks 20 years of StreetEasy’s commitment to helping New Yorkers find their home. This milestone presents a strategic opportunity to reaffirm its position as the city’s most authoritative real estate resource and remind New Yorkers why StreetEasy remains the most trusted platform for navigating the local market.
As Lead Designer, I conceptualized the 20th-anniversary visual identity, anchoring the initiative with a commemorative logo that served as the campaign's centerpiece. This moment was extended from postcards to dynamic digital headers, weaving a consistent narrative of heritage and trust. The goal was to leverage this milestone to deepen brand love through cohesive storytelling and a consistent, celebratory aesthetic across all consumer touchpoints.
Team: Streeteasy
ARTIST: @sabbbbern
MY ROLE: LEAD DESIGNER
Services: brand identity, print and digital design
Postcard:
To further animate this initiative, StreetEasy partnered with artist @sabbbbern and all @rhythmzeronyc locations to create an interactive community experience. New Yorkers were invited to pen a "love letter" to the city or leave words of encouragement for the next explorers to discover.
