Here.Now.Project

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Client/

The Jewish Board

Insight/

Teens often compare their REAL lives to the edited, “highlight reels” of celebrities & peers, altering their self perceptions. It makes teens vulnerable to mental health issues, comparing their true, imperfect lives, to filtered & perfectly edited snapshot of others.

Concept/

"THERE'S MORE"

We repositioned its brand identity, which reflects teens in being fun, playfulness, and creativity.

As a Jewish Teen-driven organization, You Are The Movement.  

MY ROLE

Strategist/Lead Designer