Empire State Building

//////

Challenge/

Even though New Yorkers have passed by the building and seen it from a distance throughout their lives, they never take the time to actually visit the building. 

Insight/

People are more inclined to respond to messages if they are delivered from their own point of view.

Concept/ 

“To humorously describe the views with a New Yorker's attitude”

The New Yorkers: Cartoons

Paid Content: Advertorial cartoon in the quintessential local magazine, The New Yorker.

//////

MY ROLE

Art Director/Designer