Bloomnet: Brand Implementation
In 2024, StreetEasy hosted its first post-pandemic, in-person seminar for first-time NYC home buyers. There were over 160 buyers participated the event. The event successfully educated buyers on the home-buying journey, highlighted StreetEasy's resources and tools.
As Lead Designer, I managed the end-to-end event production, driving the art direction from initial concept through to execution. My responsibilities spanned pre- and post-production, including venue and stage design, signages, program, and many more marketing collaterals, and ensuring all visual assets were cohesive and on-brand.
CLIENT: Bloomnet (1-800-flowers.com)
MY ROLE: creative lead
Services: Brand Implementation, design system