Amazon Fresh
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Challenge/
How might Amazon Fresh inspire foodies to consider it as a unique foodie destination?
Insight/
Foodies care about fresh ingredients and a visual presentation that can increase their cooking experience.
Concept/
"Cooking is Art."
Amazon Fresh Recipe
Sign up to become an AmazonFresh member for daily recipes and grocery lists.
Amazon Fresh Food & Art Exhibition
Visitors will get the chances to experience a painting workshop with AF food during the exhibition.
All photos and art works from workshop will be steamed to Amazon Fresh social media
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MY ROLE
Art Direction/Designer